the cities of Berlin and Hamburg), Ireland (coordinated by Enterprise Ireland), The Netherlands (coordinated by ), UK (including Wales, Scotland N. Participating countries include France (including the cities of Angers, Bordeaux, and Paris), Singapore (coordinated by IDA and MDA), Germany (incl. The Austin - International Tech Summit will feature 80 representatives from the local Austin tech industries, as well as 120 delegates from various countries who will be exhibiting at the SXSW 2012 trade show. Attendance to this special event is by advance invite only. The Austin - International Tech Summit is co-hosted by SXSW, The Austin Chamber of Commerce and High Beam events. Happiness is the missing resource in your company. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. In this digital era, there's a field of science that has been largely underutilized until now: affective science. What's even more obvious is what we're supposed to feel. What is obvious is that there's another person we're interacting with. We contribute content and are immediately validated through social interactions. We no longer simply engage in actions we "like". Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. Emotion has become more explicit in our actions online. One fundamental key part of how the web has evolved has involved emotion. It is very easy to mistake these as only moments that happen in real life. These are all moments that describe our lives. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. But the lifestyle industry is rapidly changing. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence.
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